To make matters more complicated, Google and other search engine providers regularly update their algorithms that decide what content to show to their users. Fortunately, tracking your position in search engine results pages is easy with the right Google search engine rank checker tool. Without this, your SEO is based only on intuition and guesswork. If your competitors are consistently above you in the ranking, more customers will see and visit their websites than yours.Īs with all marketing and business activities, SEO tends to be most successful when you can quantify goals and measure your results. Thus, your ranking position is essential to driving that traffic towards your website. This means that they are often using keywords that could include your website as well as those of your competitors in the results. Organic users are often searching for non-branded search terms. As such they are often high-value website visitors. In other words, the users that SEO targets are usually those who are actively searching for your offerings. This means the visitors to your site who are finding it without clicking on a paid advertisement. Search engine optimization is concerned primarily with organic traffic. Many businesses undervalue the importance of a strong SEO strategy. Keeping track of how well your pages rank using a Google search rank checker tool will help you refine your SEO strategy. ![]() An essential aspect of SEO is measuring your content’s current ranking. Search engine optimization is the process of creating, honing and tweaking website content to make the page and website appear higher and more often in users’ searches on Google and other search engines. The Importance of Using a Search Rank Checker
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